01
You are introducing something new.
An offer, a market, or a business idea needs a clear audience and a reason to choose it. We help make those decisions before the launch starts taking shape.
Research & Strategy
Know your
next move.
Before a new identity, a website, or a product comes a better question. We connect what your business needs with what your audience values, then turn that understanding into a direction you can act on.
Nardo / Studio studies
- Business + audience
- Evidence before execution
- A brief your team can use
[1] The right fit
A clearer question. A better starting point.
02
The story no longer fits.
The business has evolved, but the message still describes an earlier version. We look for what should stay, what has changed, and what deserves more attention.
03
Everyone has a different brief.
When teams disagree on priorities, design becomes a sequence of opinions. A shared set of goals and decision criteria gives the work a firmer foundation.
[2] What we shape
From scattered inputs to a shared direction.
The depth of research follows the decision you need to make. We agree the questions, available evidence, and research methods before work begins.
01
Discovery & alignment
We review the offer, business priorities, existing materials, and stakeholder perspectives. Assumptions and constraints are made visible early.
A focused project brief
02
Audience & category
We map how people currently solve the problem, what alternatives they consider, and where your offer can be meaningfully different. Interviews or additional research are scoped when needed.
An evidence and opportunity map
03
Positioning & message
We define who the offer is for, the value it brings, and the proof behind it. A message hierarchy helps the same story work in a pitch, on a homepage, and inside the team.
Positioning and core messaging
04
Priorities & creative brief
We turn the direction into practical choices: what to communicate first, what to build next, and what to leave for later. Your team has a basis for evaluating the design that follows.
A prioritised roadmap
[3] How it works
First we listen. Then we make the choices clear.
You work directly with Leonardo. Clear priorities, consolidated feedback, and an agreed next step at every milestone.
- 01
Frame the decision
Agree the business question, stakeholders, research scope, and what a useful outcome looks like.
- 02
Gather the evidence
Review existing insight and agreed research, separating what is known from what still needs testing.
- 03
Find the direction
Bring the patterns into a positioning and messaging discussion. Explore the tradeoffs together.
- 04
Make it usable
Deliver the agreed brief, message hierarchy, and next steps, with a walkthrough for the people using them.
[4] Scope & investment
Clear before we begin.
Your investment
Scoped to the question.
Strategy is quoted around the question, the people involved, and the depth of research. We define the work and fee together before you commit.
Find our directionAll fees are in EUR, excluding applicable VAT and third-party costs. A proposal confirms your total investment before you commit.
What we’ll need from you
- Your business goals and the decision you need to make
- Existing customer insight, analytics, or sales feedback
- The people responsible for agreeing the direction
What needs a separate scope
Recruiting participants, paid research tools, extensive market studies, naming, and full copywriting are separate unless included in the proposal.
[5] A closer look
See the thinking take shape.
See how a shared understanding of two different users shaped the proposed RelayOps experience. This is an independent concept, illustrating the thinking rather than a measured client result.
Explore RelayOps
RelayOps
Independent studio concept ↗
[6] Your questions
A little clarity before hello.
Have a different question? Tell us what you’re considering and we’ll help you find the right starting point.
Ask us a questionCan we book strategy without a design project?
Yes. The outcome can stand on its own. Your team or another partner can use the agreed brief and roadmap, or we can scope the next design stage together.
Do you speak to our customers?
When it will help answer the question, customer interviews can be part of the scope. We agree access, participant numbers, recruitment responsibilities, and how findings will be used first.
What if we already have research?
We start there. Useful customer feedback, analytics, market work, and internal knowledge help avoid repeating work and reveal where new evidence is actually needed.
How long does strategy take?
The schedule depends on research depth and stakeholder availability. We set milestones in the proposal after reviewing the question and available inputs; a workshop and a research programme need different timelines.
Your next chapter
Bring the question. We’ll find the direction.
Tell us what is changing, what feels unclear, and what you need to decide. That is enough to start a useful conversation.