01 Studio concept
Food & lifestyle
Brand identity / eCommerce
Luma Pantry
Everyday essentials. An uncommon experience.
Explore the thinking
Thinking,
made visible.
A pantry brand. A product in motion. A place to move. A place to escape. Four different worlds, explored through strategy, identity, and digital design.
A collection of studio concept projects. Open an exploration to see the brief, the direction, and the decisions behind it.
Selected explorations
04 / 04 explorations
[2] The common thread
Different expressions.
The same care.
A reason behind the direction.
Who is this for? What should they understand? Each exploration begins with a specific challenge and an idea worth following.
A story across the details.
The visual language, the content, and the experience should feel related. We explore how the same idea can hold together across different moments.
A useful next step.
Something to recognise, understand, choose, or use. The creative direction always comes back to the person on the other side of the experience.
Have a real-world challenge in mind? Let’s find the right direction for yours.
Explore our services[3] Answers
A little clarity, before we begin.
Frequently asked.
Clearly answered.
What teams usually ask before starting.
We work on strategy, branding, product design, websites, landing pages, eCommerce experiences, and launch creative. We’re a good fit for SaaS teams, eCommerce businesses, founders, and smaller brands that need a clearer direction and a more connected digital experience.