01
A brand at the beginning.
Build the foundations together: a clear position, a distinctive identity, and the first applications you need to enter the market.
Branding & Creative
Make it
Recognisable.
A good identity gives people a feeling they can recognise and a story they can remember. We shape the strategy, visual language, and working assets that make your brand feel like itself everywhere it appears.
Nardo / Studio studies
- Strategy into expression
- One coherent visual system
- Files ready for your team
[1] The right fit
Your business has character. Let people see it.
02
An identity you have outgrown.
Keep the recognition worth keeping while bringing the brand into line with the business you have become.
03
Too many different versions.
Bring scattered presentations, pages, and campaign assets into a visual language your team can use consistently.
[2] What we shape
An identity that works beyond the logo.
Every choice needs a role. We explore the character of the brand, then build a system that holds together in everyday use.
01
Brand foundation
A positioning workshop and creative direction establish the audience, personality, and message the identity needs to express.
A shared creative direction
02
Identity system
We develop the logo family, colour palette, typography, and composition rules as connected parts. The identity is explored at small and large scales.
Logo, type, colour, and visual rules
03
Real applications
We put the direction into three agreed launch applications in the starting scope. Those might be social templates, a presentation cover, or a business card, chosen for your actual priorities.
Three agreed launch applications
04
Guidelines & handover
Your team receives organised exports and clear guidance on spacing, colour, typography, and application. We explain the choices so the system is easier to keep consistent.
Core guidelines and working assets
[3] How it works
Find the character. Build the system.
You work directly with Leonardo. Clear priorities, consolidated feedback, and an agreed next step at every milestone.
- 01
Understand the brand
Review the offer, audience, existing equity, and applications that matter most.
- 02
Set the creative direction
Agree the visual territory and the reasoning behind it before developing the full identity.
- 03
Design in context
Develop the marks, typography, and applications together, with two consolidated revision rounds in the agreed scope.
- 04
Put it in your hands
Prepare the final files, guidelines, and a practical walkthrough for the team taking the brand forward.
[4] Scope & investment
Clear before we begin.
Your investment
€3,500+
Starting investment / Per project
The starting scope covers one brand, a positioning workshop, one agreed creative direction, the identity system, core guidelines, and three launch applications.
Shape our identityAll fees are in EUR, excluding applicable VAT and third-party costs. A proposal confirms your total investment before you commit.
What we’ll need from you
- Your story, offer, audience, and ambitions
- Existing brand files and any recognition worth preserving
- The first places your new identity needs to appear
What needs a separate scope
Naming, extensive research, packaging systems, photography, font licences, printing, and additional applications are scoped or costed separately. Campaign creative can also be commissioned as its own project; see the launch starting point on the pricing page.
[5] A closer look
See the thinking take shape.
Explore how typography, colour, packaging, and a storefront share one idea in Luma Pantry. An independent concept showing a brand system in context.
Explore Luma Pantry
Luma Pantry
Independent studio concept ↗
[6] Your questions
A little clarity before hello.
Have a different question? Tell us what you’re considering and we’ll help you find the right starting point.
Ask us a questionCan you refresh our brand without replacing everything?
Yes. We review what already has value and where the identity is struggling. The brief can focus on an evolution, a more usable system, or a fuller change when that is justified.
How many creative directions are included?
The starting scope develops one agreed creative direction. We align on the brief and visual territory first; extra directions or a change of brief are agreed as additional scope.
Can you create campaign assets for an existing identity?
Yes. A focused campaign project starts at €2,500 for one campaign idea and up to six static digital assets. Media buying, ad management, photography, and video are separate.
Can the website be part of the same project?
Yes. The Brand & Website engagement connects positioning, identity, and a website through one shared discovery and launch plan. It is a good fit when both need to move together.
Your next chapter
Give your next chapter a character.
Tell us what the brand is becoming and where people need to meet it. We’ll shape the scope around that.