[01]
A studio identity with restraint
The visual language can feel premium without losing warmth by using a tight palette, simple typography, and calm image direction.
Brand Identity & Booking Website
Forma House
Forma House is a concept studio for pilates, strength, and recovery classes that needs to feel premium, welcoming, and easy to book.
Year
2025
Timeline
4 weeks
Industry
Fitness & Wellness
[ Overview ]
A local studio brand and website system with clear class discovery, simple booking moments, and launch assets the team can reuse.
Challenge01
The studio needs to stand out locally while helping visitors understand the class mix, membership options, and booking path quickly.
Approach02
We would create a restrained identity system, map the booking journey, and design pages for classes, memberships, instructor profiles, and first-visit guidance.
Outcome03
The result is a calm but confident digital presence that makes the studio easier to evaluate and easier to book.
[ Visuals ]
[ Focus areas ]
Brand
Local identity and visual system
Book
Class, membership, and appointment flow
Launch
Reusable campaign and social assets
[ System ]
[02]
Booking without guessing
Visitors should be able to compare classes, see what is right for first timers, and move into booking without digging.
[03]
Launch material that matches
The same identity system can extend into membership cards, social posts, class announcements, and simple printed collateral.
Studio note
“
Local service brands need to feel specific. The design should make the place easier to imagine before someone ever walks in.
Nardo Studio
Deliverables
- 01Brand identity direction
- 02Responsive website design
- 03Booking flow structure
- 04Class and membership pages
- 05Launch creative templates
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[ Next step ]
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[8] Answers
Frequently Asked Questions
What teams usually ask before starting.
We work on strategy, branding, product design, websites, landing pages, eCommerce experiences, launch campaigns, and custom digital systems. The best fit is usually a SaaS team, eCommerce business, founder, or smaller brand that needs clearer direction and sharper execution.
Yes. That is the point of the agency. Strategy, identity, interface, and build stay connected so the final result feels like one system instead of separate pieces stitched together later.
Not every project needs a full rebrand. Sometimes the smartest move is to sharpen the positioning, redesign key pages, clean up the visual system, or improve the product flow while keeping what already works.
Pricing depends on the service mix, scope, timeline, custom functionality, and how much strategy or build work is involved. Smaller creative or ad assets can start around €500, while websites, brand systems, and custom projects are scoped individually.
You can expect a reply within 24 hours. If the fit is right and the scope is clear, most projects can start within 3-5 days after agreement, access, and kickoff materials are ready.
You work directly with Leonardo, founder and creative director of Nardo Studio. For larger builds or specialist needs, trusted collaborators can be brought in, but the creative direction stays senior-led.
Yes. Nardo Studio is based in Croatia and works remotely with clients locally and internationally. Calls, async updates, and shared working documents keep the process clear across time zones.
Send your website, store, product, or brand link if you have one, what you want to improve, the services you think you need, your rough budget, and any launch date or deadline. If you are not sure, send the messy version and we will help shape it.